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Why book a press release writing service through Airtasker?
If your company has an exciting announcement, new product, or recent event, a press release is one of the best ways to put a spotlight on your business. If you aren’t sure how to craft a compelling story for your local newspaper or magazine, you can use Airtasker to find a professional press release writing service.
You can book a request in minutes, get offers on the spot, and check on ratings and reviews from customers like you. Plus, it’s more cost-efficient than hiring a full-time writer or talking to a public relations agency since Taskers tailor-fit their rates depending on your needs.
To start finding a press release writer near you, fill out a task post and include all the necessary details. Indicate your intended publication as well as your deadline and budget. Then, select “Get quotes” and wait for the offers to flood your screen. After that, it’s just a matter of picking the writer you like best! Ready to find a press release writing service for your company? Tap the “Post a task” button to get started.
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Top Press Release Writing related questions
A press release should have a headline, location, press contact information (who the media should contact in your company), a summary in bullet points, followed by the body copy. This body copy should tell the reader what the press release is all about, followed by details. It’s also good to include a quote from someone in your team. The press release should end with a boilerplate or “About Us” paragraph that describes your company.
Before you start writing a press release, determine if you have something your audience would want to read about. This could be an announcement, product launch, event, partnership or merger, new research, new team members, or to manage a crisis. Next, create your press release. Have a headline, press contact info, necessary details, a relevant quote, and your company’s boilerplate information. If you don’t have time to prepare an exciting press release, you can always hire a press release writer to help you out with your business needs.
Need to create a press release and want to have a sit-down meeting with your writer? You can find an available press release in minutes through our platform! Unlike a general press release creation task post, you’ll need to specify your location. This lets potential Taskers know that you are limiting the search to those who can meet with you in person instead of those who can submit output online.
Some questions you can ask your press release writer include:
- Tell me about your writing experience with press releases.
- Are you familiar with my industry or company?
- Can you also offer other services, like press release distribution or technical writing?
- How many rounds of revision are included in the quote?
- How long does it take you to write one draft?
You should create a press release when you have something newsworthy - if you are a large organisation, the media will want to break the news, so it’s good to give them a hand. Whether you want to announce a merger, launch a product, or manage your reputation during a crisis, having a press release can help. Want to get nice photos during your product launch or event? You can use Airtasker to find a highly-rated photographer near you.
This would depend on the Tasker as well as your collaboration. Sometimes, it may take days to draft and revise a single press release. Even if a press release usually only runs for 300-400 words or 3-4 paragraphs, it takes time to read through the material you provide (especially for technical products). Pick out the essential details, pick a quote from a lengthy interview, and craft a headline to pique the reader’s interest.
What do press release writing services include?
Press release writing services usually consist of you (the company representative) briefing the Tasker on what they will write about. Then, the press release writer drafts the material. Depending on what you and the Tasker agreed upon, you can have the press release revised a certain number of times before distributing it.
Once you’re happy with the material, you can send it out to your desired media channels! The following steps are what you might expect when you book a press release writer through Airtasker:
Briefing and sending writing materials
The process starts when you tell your press release writer what you want the material to cover. Since a task post may not be enough to convey the details of your exciting new product, the background of your company’s merger, or the importance of your event, you may want to chat with the Tasker in person or via video call.
Don’t worry about overloading the writer with information - a good press release writer will be able to sift through all the details, use the most relevant ones, and make sure that the press release achieves its objective: inform your audience!
Writing the body copy and summary
Writers usually start by writing the body copy or 3-4 main paragraphs of the text. These will follow an inverted triangle structure.
First, the “lead” should cover the essential information and answer who, what, when, where, why, and how. Next, the “body” covers important details such as the issue, story, quotes, insights, or a backgrounder. The last paragraph or “tail” consists of extra content - things that are nice to know, but that won’t be missed if the audience doesn’t read all the way through.
The writer may also add a bullet-point summary at the start of the material so that it’s easier for members of the press to understand the press release at a glance.
Crafting a good headline
A good headline should grab people’s attention while still adhering to style guidelines. Ideally, it should contain keywords that will make it easy for people to understand what the press release talks about. Including relevant keywords can also mean a higher ranking on search engines like Google.
Adding the boilerplate and press contact info
Boilerplate information is essentially your company’s brief “About Us” paragraph and should be standard across your materials (not just your press releases). Press contact information is the person the media should look for if they want to do further coverage on your story. Make sure to give these important bits of information to the Tasker before they start writing.
Press release writing isn’t the only thing Airtasker can help you with. If you’re looking for administrative assistants near you or need a translator to help you with your app or website, post a task on our platform! A nearby and available Tasker would be more than happy to assist you.