How to make money blogging

From affiliate marketing to selling products, learn about the various ways to earn money blogging.

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Are you a blogger looking to monetise your platform and turn your passion into a source of income? There are countless ways for bloggers to earn money, from displaying ads and sponsored content to selling digital products and services.

In this article, we will take a closer look at these and other ways to make money blogging. So if you’re ready to start earning from your blog, read on for some helpful tips and ideas.

Creating a blog

Wondering how to start a blog and make money? Sign up for a blogging platform; WordPress is the standard platform for bloggers, but you can explore other social publishing platforms. 

These platforms allow bloggers to write about anything and easily get discovered by readers. Depending on the platform, you can earn through different ways, such as member reading time and referred memberships.

setting up a blog, using a laptop

Hosting your blog articles on your own domain is ideal, as this gives you the most flexibility and looks much more professional. But blogging platforms are great when you’re starting out. You’ll be able to focus on the writing while the blogging platform takes care of all the website development and advertising!

How do bloggers make money?

1. Advertising

Using a service like Google AdSense lets you make money from your blog through advertising. Google AdSense enables you to sell ad space in your blog. This is a great way to earn passive income!

If you’re just starting your blog, expect income to be small. As your audience grows over time, so will your income. Eventually, you can apply for higher-paying ad networks or explore sponsored content opportunities.

2. Freelance writing jobs

If you’re looking for ways to write blogs for money, you can sell your freelance writing services instead. Specialise on a topic or write about a range of topics if you’re more of a generalist with adaptable writing skills. 

You can showcase your work and market your services on your own blog to find freelance writing jobs. Moreover, you can find one-off blog writing gigs on Airtasker. 

3. Sponsored content

As your readership grows, brands could start taking an interest in your blog. This is where sponsored blog posts come in. 

Sponsored content lets you earn money by telling readers about products or services you love and giving honest product reviews. You can review anything, from the latest gadgets to makeup. Your readers get great deals from products while you write content aligned with your knowledge and interests. 

blogger taking photo of headphones product for sponsored content, product review

Signing up for influencer networks is one way to find sponsored content opportunities. Make sure to know your blog stats thoroughly, like monthly page views and follows. This information will be crucial when you pitch your blog to potential sponsors. 

4. Affiliate marketing

Since you’ve taken on writing reviews, it makes sense to include affiliate marketing. You can insert links to products and services you’ve reviewed and vouched for. Then, you earn a commission from the sales you’ve generated for the client. 

5. Physical or digital products

woman packing a sweater in delivery parcel, selling physical products on blog online store

Another great way to make a profit is to set up a shop on your blog. You can sell items related to your expertise or try dropshipping. Your products don’t necessarily have to be physical items; you can also opt for digital ones like e-books or online courses.

6. Selling an online course

male blogger recording an online course, teaching digital marketing

Your blog can complement your other streams of income, such as online courses. Platforms like Udemy, Skillshare, and Teachable let you create and sell online courses. 

For example, you can write blog posts on a certain topic and use SEO to ensure your articles come up in search engines. (You can hire an SEO expert to help you out at the start!) Share tips, answer commonly asked questions, and write how-to guides for your niche.

Then, you can attach a sign-up form where readers can purchase your online course or consultation services.

7. Guest blogging

Blogging on someone else’s website can be an effective way to expand your reach. The idea is to tap into an established blog’s wide audience in exchange for providing a high-quality guest post. 

Sell your guest post or pitch your ideas to niche websites that pay one-off guest authors for high-quality content. There’s a website for every interest, such as travel, finance, parenting, and freelancing. The internet is your oyster!

Looking for more websites where you can get paid to blog? Simply search online for paid guest blogging opportunities in your niche. 

Tips for making money as a blogger

Learning how to earn money from writing blogs can be a daunting task. But the key to making your blog work for you is having a structure that you can rely on. Here are some tips to get you rolling. 

Tip 1: Find your niche.

Knowing what topics interest you the most makes blogging easier. Pick an overarching theme for your blog. It can be from writing about your adventures, hobbies, expertise, and so on.

Tip 2: Know your audience.

Once you’ve picked up what niche to blog about, figure out who your audience is. Narrowing down your target audience makes choosing a topic and writing easier. 

Tip 3: Choose your topics.

Keep your topics relevant and in line with your theme. Put yourself in your audience’s shoes and ask yourself what you would like to read. 

Tip 4: Set up a content calendar.

Make a schedule for your content that you can realistically stick with. Give yourself ample time to research and write in between.

Tip 5: Write consistently.

A steady flow of articles helps build your audience, while inconsistent posting can throw off your growth.

Making money by becoming a blogger doesn’t come easily. Keep in mind that, similar to all things, it can take a while. But with consistent writing, getting there will be a rewarding experience. In the meantime, you can start with the blog-related side hustles above while you grow your audience in your own blog. 

Find writing jobs on Airtasker.

Are you looking for one-off writing jobs to earn extra income? Sign up for Airtasker now to gain access to a wide range of writing jobs that allow you to work on your own schedule. With Airtasker, you can find all kinds of writing jobs, from blog writing to technical writing.

Create your profile and start browsing jobs in minutes

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FAQs on blogging

Yes! According to Impact, 77% of people still read blogs daily. Therefore, more businesses are willing to invest in ad placements within blogs. In this information age, the more available knowledge, the better. In short, blogging is going strong and won’t be going anywhere anytime soon.

According to ThemeIsle, the most profitable blog niches are the following:  

  • Digital marketing
  • Health and fitness
  • Food and recipes 
  • Personal finance
  • Self-development and self-care

There’s no fixed rule for how many views you need to make money on a blog. It will depend on variables like audience engagement, your niche, and how you make money blogging. Some bloggers make a decent income from 1,000 to 10,000 monthly unique visitors. 

However, a high number of page views doesn’t guarantee high income. In fact, you can have thousands of monthly page views while only making a few hundred dollars if you’re winging it. 

Focus on writing quality content and applying basic SEO to identify popular topics. As your audience grows, you can test out different ways to monetise your blog until you’ve found one that works best for you.

For the foodies out there, blogging about your meals and recipes can be a good avenue for earning. It’s especially great if you can take on clients such as restaurants to write food blogs for. You can also sell items such as cookbooks, recipes, apparel, and even your services as a cook.

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