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Why hire a marketing consultant through Airtasker?
Time to step up your marketing game? Got an idea you want to bring to life? You need a marketing consultant. A marketing consultant can help with everything from planning and strategy through to implementation with social media marketing, search engine marketing, sales, advertising, research, and so much more. They’ll look at what you want to achieve and help choose the best tactics to help you reach your audience and make more sales.
You’ll find some of Australia’s smartest marketing consultants on Airtasker. Whether you need some advice or someone to make it all happen, we’ve got experienced marketers ready to help.
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Top Marketing related questions
What does a marketing consultant do?
Marketing consultants provide advice on how to promote your business and reach your audience. They can create a marketing plan to ensure all your marketing activities are in line with your strategy, and help with implementing it, too.
Why is marketing important?
Marketing is essential to reach more of the right people who may want to buy your products or services in the future. Marketing enables your business to grow beyond just word-of-mouth so you can grow your customer base, position your brand, and maybe even charge higher prices.
Why hire a marketing consultant for your business vs managing it yourself?
Doing your own marketing is okay in the beginning, but eventually, you’ll run out of time to do it all, or grow beyond your level of expertise. When you hire a marketing consultant, you get a specialist who is experienced in what works, who can spot opportunities, provide advice, and quickly create plans and implement them for your business.
Are there different types of marketing consultants?
Yes. While some marketing consultants have general knowledge, most specialise in a particular area. For example, digital marketing, search engine marketing, marketing strategy, advertising, and content marketing.
Do marketing consultants need any specific qualifications or skills?
Your marketing consultant doesn’t need any specific qualifications to practice, but many are degree-qualified in business, marketing, or communications. Most come from a strong business background, having launched and grown their own businesses, or worked in managing marketing for other organisations.
How much does marketing consulting cost?
The cost of hiring a marketing consultant is usually between $20-$60 when you hire them for a task through Airtasker. But the exact price will depend on the type of marketing expertise you need, how long the task is likely to take, and whether it’s a one-off job or ongoing help.
What do marketing services include?
You can hire a marketing consultant to help with a whole range of tasks, from social media and SEO to advertising and sales. Here’s what you can expect for some of the most popular marketing services: Strategy, setup, and planning It’s important to start any marketing activities with a solid marketing strategy in place. Your marketing consultant will ask you about your goals and audience and take a look at your analytics to see what’s working and what you can improve on. They’ll create a written plan with recommended activities and tactics, plus a list of things you’ll need to do.
Your marketing consultant can organise market research and find focus group candidates so you can more effectively promote your products. They can help with account creation if you need to set up new platforms, social media, and software. And they can advise you on things like PR if that’s part of your strategy. You can refer to your strategy for all future marketing activities you do, or engage your marketing consultant and other professionals to implement your marketing plan, too.
Digital Marketing has changed a lot in the last decade or so, from mostly print/TV/radio advertising to a whole range of marketing channels online. Most marketing consultants are experienced with digital marketing and can advise you on the best digital media and online marketing platforms to reach your audience and grow your business.
Your consultant will likely have broad knowledge and experience across websites, social media marketing, blogging, email marketing, content marketing, SEO, online advertising, search engines, video marketing, and more. One of the best ways to reach and connect with your audience is through content marketing.
Content marketing includes any kind of marketing and communications that involves creating and/or sharing content organically with the goal of building education, awareness, trust, and connection. You can find a content marketing consultant, someone who can help with a range of social media marketing & management or an expert in email marketing.
Or look for expertise in a single channel, like Instagram marketing, Facebook marketing, Twitter marketing, or even Mailchimp.
Search engine marketing
If you want to get found in search engines, you’ll need to enlist the help of a marketing consultant with expertise in search engine marketing. They’ll look at your Google analytics to see things like your number of visitors, where they’re coming from, what they search for to get there, and how long they spend on your site. They can help advise on SEO to help improve your organic ranking in Google for your target search terms. Or they can help with Google Adwords management so you can skip straight to the top of Google for relevant search terms that provide a clear return on investment. Sales & advertising Sales and marketing often go hand-in-hand - sales need marketing to generate leads and marketing needs sales to convert them. Your marketing consultant can help generate leads by advertising your products or service on the right channels to reach your audience. They can even work with your sales assistant to set up tools like salesforce, or to create an offer that fits your audience's needs and solves their problems.
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