Search Engine Marketing Jobs near you

Search engine marketing, or SEM, is one of the most effective ways for businesses to attract new customers online. It focuses on using paid advertising platforms like Google Ads to help brands appear at the top of search results when people are actively looking for products or services. On Airtasker, businesses often look for skilled Taskers who can plan, manage, and optimise these campaigns to boost visibility and drive more sales.

For Taskers, SEM offers a flexible and high-demand way to earn money. You don’t need to be part of an agency or have a marketing degree to get started—what matters most is your ability to deliver measurable results. Many small business owners use Airtasker to find affordable help with setting up campaigns, improving their ad performance, or reducing wasted ad spend. This opens the door for digital-savvy Taskers to earn steady income while working remotely.

Whether you’re new to SEM or already experienced with running ad campaigns, Airtasker provides a great platform to connect with clients, showcase your results, and grow your reputation. As you gain positive reviews and repeat clients, your earning potential increases, allowing you to build a strong freelance business in the growing digital marketing space.

Managing Google Ads Campaigns

One of the most common ways Taskers earn money with search engine marketing on Airtasker is by managing Google Ads campaigns. Many small and medium-sized businesses need help setting up and maintaining their advertising accounts but don’t have the time or expertise to do it themselves. That’s where skilled Taskers come in. These jobs typically involve creating new campaigns, choosing the right keywords, setting daily budgets, writing ad copy, and tracking results through Google Analytics or Ads Manager.

Because Google Ads directly affect a business’s visibility and revenue, clients are often willing to pay well for reliable, data-driven support. Taskers who can show a clear improvement in click-through rates or conversions can quickly build trust and earn repeat work. Some clients may ask for a full campaign setup, while others might need ongoing optimisation or troubleshooting to fix underperforming ads.

This type of work is especially flexible, making it ideal for remote professionals. A single well-optimised campaign can lead to ongoing management opportunities, allowing Taskers to build long-term relationships with business owners. The key to success is staying up to date with Google Ads policies and continuously refining your approach based on performance data. The more you can demonstrate tangible results, the easier it will be to attract high-paying clients and grow your earnings over time.

Keyword Research and Strategy

Keyword research sits at the heart of every successful SEM campaign, and it’s one of the most accessible services for Taskers starting out on Airtasker. Businesses need to know what their customers are typing into Google so they can target those search terms effectively. That’s where Taskers with strong analytical and problem-solving skills can make a big impact.

In a typical job, you might use tools such as Google Keyword Planner or Ahrefs to identify high-performing search terms that match a client’s goals. The goal is to find keywords with enough search volume to attract customers but not so much competition that the cost-per-click becomes too expensive. Many clients also want Taskers who can analyse their competitors’ strategies and uncover overlooked keyword opportunities that can deliver a stronger return on investment.

For Taskers, offering keyword research as a standalone service can be a great way to build steady income, especially if you’re still learning the technical side of SEM. It’s also a powerful skill to combine with other services like ad copywriting or campaign setup. Once you establish a reputation for delivering clear, actionable keyword insights, you can upsell clients on additional work or offer full SEM management packages that significantly boost your earnings.

Ad Copywriting and Creative Optimisation

Writing effective ad copy is one of the most valuable and creative parts of search engine marketing. Even the best keyword strategy won’t work without persuasive messaging that grabs attention and drives clicks. On Airtasker, many clients post jobs looking for Taskers who can write compelling Google Ads headlines, descriptions, and calls to action that motivate customers to take the next step.

Strong ad copy is about more than just clever words—it’s about understanding intent. A Tasker skilled in SEM copywriting knows how to match the tone and language of the ad to what the audience is searching for. For example, someone searching for “affordable home cleaning near me” will respond better to direct, value-driven messages like “Trusted Home Cleaners from $80” rather than vague slogans. Clients appreciate Taskers who can tailor messages to suit specific campaigns and use data to improve ad performance over time.

Creative optimisation goes hand-in-hand with ad copywriting. This means testing multiple versions of ads, tracking which ones perform best, and refining them to achieve better results. Taskers who can manage both the creative and analytical sides of SEM work are in high demand, as businesses see higher click-through rates and lower costs per conversion. By showcasing your results and offering regular performance updates, you can secure repeat clients who trust you to manage their ongoing advertising needs.

Performance Tracking and Campaign Optimisation

Performance tracking and optimisation are what separate average SEM campaigns from highly profitable ones. Once ads are live, businesses need Taskers who can monitor their results, interpret data, and make informed adjustments that improve performance over time. This involves reviewing key metrics such as click-through rates, conversion rates, cost per acquisition, and return on ad spend to determine what’s working and what isn’t.

On Airtasker, clients often hire Taskers to audit their existing campaigns and provide detailed recommendations for improvement. You might be asked to identify wasted ad spend, adjust keyword bids, refine audience targeting, or rewrite underperforming ad copy. Many businesses don’t have the time or technical know-how to do this regularly, which means skilled Taskers can become essential long-term partners rather than one-time contractors.

The more confident you are in reading data and applying insights, the greater your earning potential. Taskers who can demonstrate measurable improvements—like reducing cost-per-click or increasing conversions—tend to attract high-value clients who are willing to pay premium rates. By offering regular reporting and maintaining open communication, you’ll build trust and create repeat work opportunities that provide a reliable, ongoing income stream.

Local and Small Business SEM Support

Local businesses are some of the most frequent clients looking for SEM help on Airtasker. Many small business owners know they need to advertise online but aren’t sure how to reach the right audience in their local area. This creates steady opportunities for Taskers who can manage location-based Google Ads campaigns that attract nearby customers and drive real, trackable results.

These jobs often involve setting up geo-targeted ads, adding location extensions, and creating keyword strategies that match how people search locally. For example, a plumber in Sydney might want to appear when someone searches for “emergency plumber in Parramatta” or “blocked drain repair near me.” Taskers who can identify and apply these search patterns are invaluable to local business owners who rely on steady leads to grow their trade.

Working with small businesses can also be rewarding in the long term. Once you deliver strong results, these clients are likely to rebook you for ongoing campaign management or seasonal promotions. Taskers can increase their income by offering complete SEM packages that include keyword research, ad copywriting, and monthly performance tracking. By focusing on local optimisation and clear communication, you can establish a loyal client base that provides consistent, repeat work and steady earnings.

Tips to Increase Your SEM Earnings

Maximising your income as an SEM Tasker on Airtasker comes down to professionalism, transparency, and results. The first step is building a strong profile that clearly outlines your expertise. Highlight any Google Ads or Analytics certifications, previous campaign results, or industries you’ve worked with. Clients are more likely to hire Taskers who show real outcomes—such as “improved ad conversion rates by 40%” or “cut ad spend by half while increasing clicks.”

Bundling your services is another effective way to boost your earnings. Instead of offering just one-off keyword research or ad copywriting, you can combine these into complete SEM packages that include campaign setup, management, and optimisation. This approach not only increases your average task value but also helps you secure ongoing work with satisfied clients. Offering clear communication and regular performance updates makes a big difference too, especially for business owners who may not fully understand the technical aspects of digital advertising.

Lastly, invest time in continuous learning. SEM is an evolving field, and staying updated with the latest Google Ads trends, automation tools, and bidding strategies keeps your skills competitive. As you collect more 5-star reviews and case studies, you’ll be able to raise your rates confidently. The key is to focus on long-term relationships—clients who see consistent results will return for more work and refer you to others, helping you build a stable income stream through Airtasker.