You can hire a marketing consultant to help with a whole range of tasks, from social media and SEO to advertising and sales. Here’s what you can expect for some of the most popular marketing services:
Strategy, setup, and planning
It’s important to start any marketing activities with a solid marketing strategy in place. Your marketing consultant will ask you about your goals and audience, and take a look at your analytics to see what’s working and what you can improve on. They’ll create a written plan with recommended activities and tactics, plus a list of things you’ll need to do. Your marketing consultant can organise market research and find focus group candidates so you can more effectively promote your products. They can help with account creation if you need to set up new platforms, social media, and software. And they can advise you on things like PR if that’s part of your strategy. You can refer to your strategy for all future marketing activities you do, or engage your marketing consultant and other professionals to implement your marketing plan, too.
Marketing has changed a lot in the last decade or so, from mostly print/TV/radio advertising to a whole range of marketing channels online. Most marketing consultants are experienced with digital marketing and can advise you on the best digital media and online marketing platforms to reach your audience and grow your business. Your consultant will likely have broad knowledge and experience across websites, social media, blogging, email marketing, content marketing, SEO, online advertising, search engines, video marketing, and more.
Content marketing and social media
One of the best ways to reach and connect with your audience is through content marketing. Content marketing includes any kind of marketing and communications that involves creating and/or sharing content organically with the goal of building education, awareness, trust, and connection. You can find a content marketing consultant, someone who can help with a range of social media marketing & management, or an expert in email marketing. Or look for expertise in a single channel, like Instagram marketing, Facebook marketing, Twitter marketing, or even Mailchimp.
Search engine marketing
If you want to get found in search engines, you’ll need to enlist the help of a marketing consultant with expertise in search engine marketing. They’ll look at your Google analytics to see things like your number of visitors, where they’re coming from, what they search for to get there, and how long they spend on your site. They can help advise on SEO to help improve your organic ranking in Google for your target search terms. Or they can help with Google Adwords management so you can skip straight to the top of Google for relevant search terms that provide a clear return on investment.
Sales & advertising
Sales and marketing often go hand-in-hand - sales needs marketing to generate leads and marketing needs sales to convert them. Your marketing consultant can help generate leads by advertising your products or service on the right channels to reach your audience. They can even work with your sales assistant to set up tools like salesforce, or to create an offer that fits your audience's’ needs and solves their problems.