Graphic designers can make you and your business look polished and professional. Your graphic designer can work with you on a range of design tasks from branding and artwork to social media graphics and advertising. Here’s what you can expect from some of the most common freelance graphic design services:

Branding

Whether you’re starting a new business or your existing brand needs a bit of a refresh, it’s so important that you get on-point business branding to reach your target audience. A freelance graphic designer will discuss the vision you have for your business, along with your market, your audience, brand colours, fonts, imagery, and style preferences. They’ll cover a whole range of visual branding-related tasks, like brand design and logo design, and can create brand guidelines to help you create a consistent look in the future.

Social media graphics

Many freelance graphic designers specialise in creating graphics for your online content, like creating memes for social media, graphics for your website, and featured images for blogs. You’ll need to brief your graphic designer on your brand guidelines, examples of the styles you like, and let them know what online channels you need graphics for. Then they’ll use programs like Adobe Photoshop and Adobe InDesign to develop high-quality graphics you can use online. Most graphic designers will include at least one round of revisions, so don’t be afraid to provide feedback if the initial design isn’t exactly what you’re after. They’ll usually provide the final image design in either JPEG or PNG.

Artwork for print marketing

Do you need artwork and print design for items marketing materials like brochures, flyers, business cards, posters, or even product packaging? A freelance graphic designer can produce print-ready designs to the specifications required by a professional printer. They’ll ask you plenty of questions about your brand, your goals from the printed materials, your audience, and the printing specs. Then they’ll create your draft design(s) ready for feedback. Once you’re happy with the final design, they’ll supply high-resolution artwork in the correct format (usually pdf), that’s ready to print.

Personal projects and invitations

Graphic design isn’t just for businesses. You might want a custom party invitation designed or a wedding invite that perfectly fits with your theme. Or maybe you’d like to commission a unique illustration or drawing of a family or friend to give as a gift. A freelance graphic designer will use their skills to produce something truly special that you (and the recipients) will treasure for a long time.