Usually, freelance copywriters will deliver written content and drafts in Word or Google docs format, ready for you to review, provide feedback, and then use in your marketing. Most of the time, they’ll work remotely, although you may find a local copywriter near you who is willing to meet or work in-person. Freelance copywriters can help with a range of different writing tasks, including:
Names and taglinesIf you’re just starting out or refining your product or business, a copywriter can help you create catchy names that’ll appeal to your audience. They’ll help brainstorm ideas for a business name, product name, or taglines, and even write your USP (unique selling proposition). Usually, your freelance copywriter will come up with a list of around 10 ideas and options so you can provide feedback or choose your favourite.
Website copywritingNeed a website content writer for your new website before it goes live? A freelance copywriter can write your home page, about page, products/services pages, and more. They’ll incorporate the right SEO keywords to help you get found in Google. They’ll include calls to action to encourage readers to contact you, connect on social media, or buy direct from your website. Finally, they’ll proofread the content before they send it through for feedback. Usually, your copywriter will offer one or two rounds of revisions, where you can request changes via comments, email, or over the phone. Your copywriter will then update the documents in line with your feedback so that your messaging and content are exactly what you want.
Blog & article writingMany freelance copywriters are also experienced in blog writing and article writing. To get started, your copywriter will ask for a brief. They’ll need information on where you’ll post the article, how you’ll use it, and what you want the topic to be. Then they’ll draft the content, including a catchy headline and clear headings to help make it more clickable and scannable. You’ll get the chance to provide feedback and your freelance copywriter will make any changes you need.
Social media content writingMany freelance copywriters are also experienced with social media writing and content creation. They can help write content for Facebook, Instagram, Twitter, LinkedIn, and even update your LinkedIn profile for you. Your copywriter will write the text part of your social media post based on your brief. You might then engage a graphic designer to source or create accompanying graphics before scheduling the post to go live or getting your social media manager to post it for you.
Email copywritingWhether you need an email series written to launch a product or nurture new subscribers, or you need to create your weekly/monthly email newsletter, a freelance copywriter can help. They’ll draft emails with your latest news, or with content that your audience will find useful and interesting, all while keeping in mind your main goals and calls to action. Once everything’s drafted, you’ll get the chance to review your email marketing and provide feedback, before adding it to your email marketing provider, like Mailchimp.
Ad copywritingNeed an ad written? Your freelance copywriter will craft advertising copy that’s the right specifications for your ad format, whether it’s a Facebook ad, Google ad, video ad script, print ad, or something else. They’ll appeal to your ideal audiences’ beliefs, fears, and desires to create a compelling ad that gets clicks, calls, and sales.
