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White papers can be pretty tricky to write, and a lot of people get confused on how to tell them apart from brochures or case studies, which is why hiring a freelance white paper writer through Airtasker comes in handy.
Instead of trying to figure out how to start, structure, and format your white paper, all you’ll need to do is book a Tasker, brief them about the objective of your paper and what you want to include, and they’ll take care of everything else!
Another advantage of booking a writer through Airtasker is that you get to choose a Tasker and offer tailor-fit for your needs. All you need to do is include the details in your task post, set a budget, and pick from many offers! Lastly, the entire booking process takes only a few minutes, tops. No need to inquire on multiple sites or vet many potential writers - just post once on our platform and get a ton of offers within the hour.
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A white paper starts with a compelling title that suits your audience and purpose. Next, present the abstract, followed by a problem statement. Then, provide the background for the issue being raised. Any methods used and data collected should be shared here. Finally, present the solution, followed by the conclusion and recommendations. End your white paper by citing any references used. If you need help with data analysis for your white paper, you can also find a data analyst through Airtasker.
This depends on the time you have to learn and your skill level - though it is common for a white paper to be written by a group of people over a month or more. While you can certainly learn how to write an excellent white paper by yourself, hiring a white paper writer through Airtasker is a good alternative. Need some help running your business while you focus on crafting a white paper? You can also use our platform to find business helpers near you.
If you want to schedule an interview with a prospective white paper writer, you can ask them the following questions:
White papers are usually around 2,500 words or longer. They typically follow a problem-solution format or a before-after format. Unlike case studies, white papers have a more academic tone and sound less like an advertisement. They sound like an industry journal and not a blog post. If you are in doubt about how to craft your white paper, feel free to consult the help of a white paper writer near you.
Companies generally use white papers to get sales leads or position themselves as experts in their industry. They can also be used to educate end-users, partners, or the media. White papers can also be published - this is great for building credibility or keeping up with one's competitors. Lastly, white papers can be used to influence a selection committee. In a nutshell, a white paper proves that the author wants to help and educate - not just sell.
A white paper should ideally answer the following questions:
When you book a white paper writer through Airtasker, you get to work with someone who can learn more about your organisation and the issue you want to tackle. They’ll use your data to craft a compelling argument, then present it in a way that’s logical, factual, and persuasive.
All you need to do is brief the writer, give them the necessary resources, and do a bit of collaboration! Instead of taking weeks out of your team’s time to write the white paper, you can get an experienced and highly-rated Tasker to do this for you.
The first step to having a Tasker write your white paper is to brief them. This consists of you telling them about your organisation, the objective of your white paper, its intended audience, the issue at hand, and the solution you want to push for. As early as now, you should also provide all the necessary resources for your Tasker.
These include methodologies, data, comprehensive analyses, and leads that they can use for further research. If you have a format you need to follow, let your white paper writer know.
One helpful tip that can help you and your Tasker is to read other white papers as well. This enables you to identify gaps, find opportunities, and build on others’ recommendations.
This next step will be highly dependent on your white paper writer’s process. But, in general, your white paper should have the following sections: A title that piques the readers’ interest and clarifies what the paper is about, an abstract that summarises the white paper, a problem statement that contextualises the issue at hand, followed by a background on the topic. This background can have technical details, methodology, and data.
Next comes the solution, which should progress and stem naturally from the earlier sections. Last comes the conclusion, which has the author’s recommendations. By this point, the reader should be convinced to adopt your solution, choose your product, try your service, or advocate for your stance.
Finally, your Tasker formats the white paper, add helpful charts and graphs, cites all the references used, and submits it to you for approval. Once you’re happy with the draft, you’re free to distribute and publish your white paper!