20 Press release writers in Gold Coast
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What do press release writing services include?
Press release writing services usually consist of you (the company representative) briefing the Tasker on what they will write about. Then, the press release writer drafts the material. Depending on what you and the Tasker agreed upon, you can have the press release revised a certain number of times before distributing it.
Once you’re happy with the material, you can send it out to your desired media channels! The following steps are what you might expect when you book a press release writer through Airtasker:
Briefing and sending writing materials
The process starts when you tell your press release writer what you want the material to cover. Since a task post may not be enough to convey the details of your exciting new product, the background of your company’s merger, or the importance of your event, you may want to chat with the Tasker in person or via video call.
Don’t worry about overloading the writer with information - a good press release writer will be able to sift through all the details, use the most relevant ones, and make sure that the press release achieves its objective: inform your audience!
Writing the body copy and summary
Writers usually start by writing the body copy or 3-4 main paragraphs of the text. These will follow an inverted triangle structure.
First, the “lead” should cover the essential information and answer who, what, when, where, why, and how. Next, the “body” covers important details such as the issue, story, quotes, insights, or a backgrounder. The last paragraph or “tail” consists of extra content - things that are nice to know, but that won’t be missed if the audience doesn’t read all the way through.
The writer may also add a bullet-point summary at the start of the material so that it’s easier for members of the press to understand the press release at a glance.
Crafting a good headline
A good headline should grab people’s attention while still adhering to style guidelines. Ideally, it should contain keywords that will make it easy for people to understand what the press release talks about. Including relevant keywords can also mean a higher ranking on search engines like Google.
Adding the boilerplate and press contact info
Boilerplate information is essentially your company’s brief “About Us” paragraph and should be standard across your materials (not just your press releases). Press contact information is the person the media should look for if they want to do further coverage on your story. Make sure to give these important bits of information to the Tasker before they start writing.
Press release writing isn’t the only thing Airtasker can help you with. If you’re looking for administrative assistants near you or need a translator to help you with your app or website, post a task on our platform! A nearby and available Tasker would be more than happy to assist you.
Recent Press Release Writing tasks in Gold Coast
Press Release for Social Media Company
Surfers Paradise QLD, Australia
27th Sep 2018
I need a 300 word press release to promote my company. Only experienced journalists to apply. I would also need the press release to go to relevant media contacts.
Press Release needed for a tech start-up
Gold Coast QLD, Australia
8th Aug 2018
Hello Everyone, We are Mumzoom; a brand new e-commerce marketplace startup that is empowering women. To further our company we are seeking talented journalists, public relations specialist who has done previous work with writing press releases for tech companies. 1. Previous experience in writing tech press releases. 2. understands the current media and trends 3. Send us samples of previous work
She's attentive, alert and helpful. Her piece is not exactly what we were looking for at the moment, however despite that she is still willing to work.
Write a music bio/press release
Gold Coast QLD, Australia
28th May 2019
I am a musician on the Coast and am working on an EP release. I need someone with some experience in the industry and some writing experience to help me construct a decent press release for my EP.