social media support for teacher book launch, Northern Rivers.
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Hi Marg, Thanks for clarifying, that gives me a much better picture of the book and its audience. A February launch gives us a good opportunity to build awareness among teachers and schools beforehand, particularly around the student wellbeing angle. I'd suggest using LinkedIn to reach educators and school decision-makers, with Facebook and Instagram supporting broader awareness and engagement. The three-month strategy, content calendar and agreed social posts would sit within my existing offer. Happy to guide you through planning and recording the two video tutorials as part of our initial discussions too. If you'd like me to edit and produce the finished videos, we can work out that additional scope separately. A couple of questions to help shape the campaign: Do you already have the book cover, excerpts and promotional imagery ready, and would you be recording the tutorials yourself? Cheers, Arthur
Marg L.poster
Hi Arthur Yes I have the book cover, and there is some info on my website that could be used. I would be recording the videos myself that would be training videos for teachers in the wellbeing technique (tapping) that the book is about. cheers Marg
Hi Marg, Perfect, that gives us a good starting point. We can work with your existing book cover and website content to develop the launch campaign, then build awareness around the practical benefits of the resource for teachers and schools. For the two tapping tutorials, happy to help you plan how best to structure and record them so they're clear and useful for teachers. Once we know the length and format, we can also work out any editing support separately if needed. I think we've got enough to get started with the three-month social media package outlined in my offer. Happy to move forward whenever you're ready. Cheers, Arthur
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Availability: Tomorrow · Tue 10 Nov – Wed 11 Nov Hi Marg, A book launch needs more than regular social posts. The key is building interest with the right readers before launch, creating momentum around release and keeping that interest going afterwards. I bring 16+ years in digital marketing, covering integrated campaign strategy, social media, content planning and audience engagement. For your teacher book launch, I'd structure the three months around three phases: Month 1: Build awareness, introduce the book and its story, and connect with your target readers. Month 2: Focus on launch activity, engaging content, reader interest and driving traffic to wherever the book can be purchased. Month 3: Maintain momentum through reviews, testimonials, useful excerpts and ongoing audience engagement. I'd propose a focused launch strategy, three-month content calendar, a manageable set of professionally prepared posts using your existing assets, scheduling and light performance reviews. We'd agree on the exact deliverables upfront to keep the project practical and within scope. I'm Sydney-based, operate under an ABN and have a 5-star Airtasker rating, with relevant marketing work in my portfolio. A couple of quick questions: Is the book aimed at teachers, parents or students, and is it already published or launching soon?