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Why hire a freelance copywriter through Airtasker

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Top Copywriting related questions

What is a freelance copywriter?

A freelance copywriter is a professional self-employed writer who writes copy for clients. Copy includes any words that are designed to sell a product or service, or get your audience to take a specific action.

What kinds of writing can a freelance copywriter do?

Types of freelance copywriting include online content writing, blog writing, social media content writing, ad copywriting, direct response copywriting, landing page writing, email copywriting, and more. Some freelance copywriters are generalists - they work with a broad range of mediums and writing types, while others will specialise in one or two types of writing.

Why hire a freelance copywriter vs doing the writing myself?

Freelance copywriters are experts at using the right words to get your audience to take the action you want. Because they’re experts, they’ll deliver a better result, much faster than if you tried to write your copy yourself.

What’s the best way to prepare for working with a freelance copywriter?

Before you hire a copywriter, you’ll need to have some foundations in place, like what your offers are, who your audience is, and what you want to achieve from your copy. You’ll need to put together a clear brief for your freelance copywriter that includes all these details, plus the exact scope of work, including deadlines, word length, examples, and more.

What kinds of qualifications and experience should I look for in a freelance copywriter?

The most important thing to look for in your freelance copywriter is experience in your industry and the type of content you need. The best way to confirm they’re the right copywriter for you is to look at their ratings and reviews, then take a look at their portfolio and writing samples.

How much does a freelance copywriter charge?

The cost of copywriting usually ranges from around $45-$130 when you hire a copywriter on Airtasker. Your freelance copywriter may charge more or less, depending on the type of project, word length, number of pages, urgency, and their level of experience.

What does freelance copywriting include?

Usually, freelance copywriters will deliver written content and drafts in Word or Google docs format, ready for you to review, provide feedback, and then use in your marketing. Most of the time, they’ll work remotely, although you may find a local copywriter near you who is willing to meet or work in-person. Freelance copywriters can help with a range of different writing tasks, including:

Names and taglines

If you’re just starting out or refining your product or business, a copywriter can help you create catchy names that’ll appeal to your audience. They’ll help brainstorm ideas for a business name, product name, or taglines, and even write your USP (unique selling proposition). Usually, your freelance copywriter will come up with a list of around 10 ideas and options so you can provide feedback or choose your favourite.

Website copywriting

Need a website content writer for your new website before it goes live? A freelance copywriter can write your home page, about page, products/services pages, and more. They’ll incorporate the right SEO keywords to help you get found in Google. They’ll include calls to action to encourage readers  to contact you, connect on social media, or buy direct from your website. Finally, they’ll proofread the content before they send it through for feedback. Usually, your copywriter will offer one or two rounds of revisions, where you can request changes via comments, email, or over the phone. Your copywriter will then update the documents in line with your feedback so that your messaging and content are exactly what you want.

Blog & article writing

Many freelance copywriters are also experienced in blog writing and article writing. To get started, your copywriter will ask for a brief. They’ll need information on where you’ll post the article, how you’ll use it, and what you want the topic to be. Then they’ll draft the content, including a catchy headline and clear headings to help make it more clickable and scannable. You’ll get the chance to provide feedback and your freelance copywriter will make any changes you need. 

Social media content writing

Many freelance copywriters are also experienced with social media writing and content creation. They can help write content for Facebook, Instagram, Twitter, LinkedIn, and even update your LinkedIn profile for you. Your copywriter will write the text part of your social media post based on your brief. You might then engage a graphic designer to source or create accompanying graphics before scheduling the post to go live or getting your social media manager to post it for you.

Email copywriting

Whether you need an email series written to launch a product or nurture new subscribers, or you need to create your weekly/monthly email newsletter, a freelance copywriter can help. They’ll draft emails with your latest news, or with content that your audience will find useful and interesting, all while keeping in mind your main goals and calls to action. Once everything’s drafted, you’ll get the chance to review your email marketing and provide feedback, before adding it to your email marketing provider, like Mailchimp.

Ad copywriting

Need an ad written? Your freelance copywriter will craft advertising copy that’s the right specifications for your ad format, whether it’s a Facebook ad, Google ad, video ad script, print ad, or something else. They’ll appeal to your ideal audiences’ beliefs, fears, and desires to create a compelling ad that gets clicks, calls, and sales. 

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