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Every business needs a website these days, but the work doesn’t stop once you’re online. You need to constantly update your online content to make sure you’re providing value to customers and potential customers alike, otherwise your efforts and your spending could be in vain.
Knowing how people find your site, the pages they visit and the most popular blog posts can go a long way to shaping your marketing strategy. With this data at hand, you can make much more informed choices, which should mean much more profitable choices.
Digital marketing work can often be done remotely, and on Airtasker you can find Google Analytics help from all over Australia. Simply post an ad with your requirements and you’ll get offers from across the country with solutions to your problems.
Google Analytics is an online tool that webmasters can use to review visitor data to their websites. It gives details such as visitor numbers, the pages they visited and how long they spent on each page.
It's a lot easier to know how to improve your website when you know how people are responding to your current pages and content. You can see which sales channels are working and which need working on. If you use the data smartly, you can increase the money you make from your site.
There are several things you can run reports for in Google Analytics. Two of the most useful are the sources and channels reports, which let you know how your visitors came to your site and which segments of your marketing are working best.
Google Analytics has many features that you can utilise if set up correctly. You can find out what blog posts are most popular, how many visitors have converted into customers, how to improve your site's speed, if your site is mobile-friendly and much more.
Google Analytics is a free piece of software provided by Google. However, if you need help setting it up or managing your account(s), you may need to hire some help.
The cost of hiring someone to help with Google Analytics depends on what you want them to do – for example, setting up your tracking code costs a lot less than asking someone for monthly reporting. On Airtasker, the average range of costs is from $50 to $215.
Google Analytics is a mysterious world to many of us, but for professionals in this space it’s a treasure trove of data.
For some businesses, finding someone who knows how to set up Google Analytics is as far as they want to go, while others may want help tracking customer journeys, getting insight into user behaviour and recommendations on how to improve their sites.
Many Google Analytics professionals can offer or suggest other services that may come in handy, such as content marketing, web design, SEO and Google AdWords management.Content marketing
Updating and maintaining a blog is one of the most effective ways to bring in new traffic to your site. Combining content marketing with Google Analytics means you’ll have the data to know which blog posts are the most successful and which need the most work. This can sculpt your content strategy and bring in new leads.SEO
If you want your website to bring in new visitors, it pays to work on your SEO. Google Analytics gives data on keywords to help you make the best decisions in regards to SEO. SEO experts can analyse your site and its visitor data to make suggestions that will help improve your rankings on Google.Web design
Google Analytics can tell you a lot of things, such as which pages are bringing in leads successfully and which are causing people to drop off. Combining an analytics expert with a professional web designer can help you make the changes you need for your site to succeed.Google AdWords management
Linking your Google AdWords account with your Google Analytics account can make it a lot easier to look after your online work. Once they’re connected, hiring someone for Google AdWords management can improve your return on investment in this area.