Shopify store optimisation and sales conversion improvements

I'm the founder of ETICRUE, an Australian women's streetwear brand. My store is already live and I'm looking to improve its overall performance and increase sales. The main areas I'd like to prioritise are: 1. **Product pages:** Improve product presentation, descriptions, sizing information, customer trust and calls to action to encourage purchases. 2. **Mobile UX:** Optimise the mobile shopping experience, homepage layout, navigation and overall customer journey. 3. **Conversion optimisation:** Identify why visitors may be leaving without purchasing and implement improvements to increase conversion rates. 4. **SEO and Google visibility:** Review product indexing, search visibility and technical SEO. 5. **Conversion tracking:** Check Meta Pixel, GA4 and purchase-event tracking to ensure advertising performance can be measured accurately. 6. **Checkout and customer experience:** Review the checkout process, shipping information and any potential barriers to completing purchases. I'm particularly interested in working with someone who has proven experience growing independent women's fashion, apparel or streetwear brands.