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Why hire a freelance copywriter through Airtasker?
Airtasker connects you with quality copywriters at affordable rates. Set your budget and get offers from rated and reviewed copywriters. Whether you’re a small business looking for budget-friendly (and skilled) writers, or an established brand seeking out fresh talent, taskers can help!
Gather quotes from several copywriters, and do a thorough search within a short amount of time. This way, you can make a swift yet informed decision when hiring a copywriter for your urgent marketing needs. An available Tasker can get to work right away on your website copy or seasonal ad campaign. Prefer to work face-to-face with a local copywriter near you? We can also narrow down your options to copywriters in your location.
Finding a suitable writer near you can be a challenge on other outsourcing platforms with a vast pool of writers from all over the world. No matter the type of copywriter you’re looking for, let us know what you need! A talented copywriter can produce compelling content for your brand, so you can grow your following and increase your sales.
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Top Copywriting related questions
Copywriting is the practice of writing text to advertise or market a product. The ultimate goal of copywriting is to sell a product or convince an audience to take a specific action. Copywriting is present in all sorts of sales and marketing content, from Facebook ads to website pages.
The number of content revisions will depend on what you and your copywriter agree on. For the benefit of both parties, it’s best to decide on how many revision rounds your writer will do before they start the work. Your copywriter may deliver the content to you as a Word document so that you can provide feedback. Then, your writer can apply any changes to the messaging or wording of your copy until it meets your specifications.
We recommend that you specify your product and industry when putting up a task. Also, you can mention what type of content you need, be it a Facebook ad, landing page copy, or product descriptions. A detailed task will allow you to connect with suitable copywriters and more accurate quotes. Once you’ve hired a writer, you can privately message them for further project details, such as key terms and deadlines.
Start with the basics; make sure to specify your product or industry to connect with relevant copywriters. Always check a Tasker’s ratings, reviews, and portfolio to confirm their work experience and credibility. To minimise risks, you may hire a Tasker for a one-off project first to see if they’re a good fit for your business.
Freelance copywriters charge different rates, depending on experience level, work scope, and how soon you need the copy. A copywriter may quote their rates per post or word in the case of blog articles. But they may also price their services as a package if you need several tasks done. Set your approximate budget and provide details on your task. Copywriters will soon send you free, no-obligation quotes for your request.
Select the Sign Up button on Airtasker.com to sign up as a copywriter on our platform. Signing up is free, but you need to be over 18 and have local working rights to be a Tasker. Once you’ve signed up, complete your profile by listing down your skills and uploading your work samples. Then, you can manage your alerts for online copywriting jobs or any other work you’d like to do on Airtasker.
What does freelance copywriting include?
Usually, freelance copywriters will deliver written content and drafts in Word or Google docs format, ready for you to review, provide feedback, and then use in your marketing. Most of the time, they’ll work remotely, although you may find a local copywriter near you who is willing to meet or work in-person. Freelance copywriters can help with a range of different writing tasks, including:
Names and taglines
If you’re just starting out or refining your product or business, a copywriter can help you create catchy names that’ll appeal to your audience. They’ll help brainstorm ideas for a business name, product name, or taglines, and even write your USP (unique selling proposition). Usually, your freelance copywriter will come up with a list of around 10 ideas and options so you can provide feedback or choose your favourite.
Website copywriting
Need a website content writer for your new website before it goes live? A freelance copywriter can write your home page, about page, products/services pages, and more. They’ll incorporate the right SEO keywords to help you get found in Google. They’ll include calls to action to encourage readers to contact you, connect on social media, or buy direct from your website. Finally, they’ll proofread the content before they send it through for feedback. Usually, your copywriter will offer one or two rounds of revisions, where you can request changes via comments, email, or over the phone. Your copywriter will then update the documents in line with your feedback so that your messaging and content are exactly what you want.
Blog & article writing
Many freelance copywriters are also experienced in blog writing and article writing. To get started, your copywriter will ask for a brief. They’ll need information on where you’ll post the article, how you’ll use it, and what you want the topic to be. Then they’ll draft the content, including a catchy headline and clear headings to help make it more clickable and scannable. You’ll get the chance to provide feedback and your freelance copywriter will make any changes you need.
Social media content writing
Many freelance copywriters are also experienced with social media writing and content creation. They can help write content for Facebook, Instagram, Twitter, LinkedIn, and even update your LinkedIn profile for you. Your copywriter will write the text part of your social media post based on your brief. You might then engage a graphic designer to source or create accompanying graphics before scheduling the post to go live or getting your social media manager to post it for you.
Email copywriting
Whether you need an email series written to launch a product or nurture new subscribers, or you need to create your weekly/monthly email newsletter, a freelance copywriter can help. They’ll draft emails with your latest news, or with content that your audience will find useful and interesting, all while keeping in mind your main goals and calls to action. Once everything’s drafted, you’ll get the chance to review your email marketing and provide feedback, before adding it to your email marketing provider, like Mailchimp.
Ad copywriting
Need an ad written? Your freelance copywriter will craft advertising copy that’s the right specifications for your ad format, whether it’s a Facebook ad, Google ad, video ad script, print ad, or something else. They’ll appeal to your ideal audiences’ beliefs, fears, and desires to create a compelling ad that gets clicks, calls, and sales.