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Content can be one of the most effective ways to earn new business on the internet. By consistently entertaining or educating your audience and offering something to them for free – whether that be a blog, an instructional, an infographic or a video – you’ll attract a large and engaged following to whom you can directly advertise. You can also build brand ambassadors – people who will actively tell others about how fantastic your company is.

But while content marketing is a fantastic strategy in theory, it can be a difficult one to succeed with in practice. This is because it relies on you being able to produce engaging content – to write a blog, to Photoshop an image or to produce a video that’ll really impress. These are skills that are rare in most businesses, and are incredibly difficult things to learn. Natural aptitude goes a long way.

So why not hire some outside help to ensure that your content truly pops? A professional content creator will be able to write that how-to, construct that infographic or cut together that video in a way that will truly engage, allowing you to build a truly committed following.

Those who don’t utilise content marketing might soon be left behind. So what are you waiting for? Hire a content creator today!

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Top Writing related questions

What does a freelance writer do?

A freelance writer is paid to write for individuals, businesses, magazines, or newspapers. Some specialise in niche subjects or specific platforms (like online content, article writing, or resumes), while others will write about any topics and for nearly any platform. 

What are some common professional writing services?

Professional writers can help with CVs, selection criteria, marketing content, emails, and press releases. They can also help with longer projects such as writing books, memoirs, biographies, and even yearbooks.

Why should I hire a freelance writer in Australia?

With English as their first language, an Australian freelance writer will convey your message as you intend it. They understand Australian customs, colloquialisms, and can confidently write in a formal or conversational tone, depending on your project.

What qualifications do you need to be a professional writer?

There are no qualifications needed to be a professional writer, however, many possess tertiary qualifications in Communications, Journalism, Creative Writing, Marketing, and other disciplines. If your writer has writing samples that reflect the kind of writing you need, this is more valuable than any qualifications or degree.

How do you find a good freelance writer?

You’ll find talented freelance writers on Airtasker who offer a wide range of writing services. Use our transparent ratings and review system to check their feedback and feel confident you’re choosing the best writer for your project. You can also request your writer to provide you with samples so you can check they’re a match for what you need.

How much does it cost to hire a freelance writer?

The cost of freelance writing services usually ranges from $25-$90 when you hire a writer on Airtasker. The price will depend on the size of your project, the topic and format, how much research is required, how many revisions you need, and the level of skill needed.

What does a professional writing service include?

You’ll find there is a huge range of writing services you can request and many writers are experienced in writing for multiple mediums. If it has words, there’ll be someone who can help you write it. Here are some of the most commonly requested freelance writing services and what you can expect:


Copywriters know how to find the right words to communicate a message to your customers and make them take action. They can write anything from sales copy and marketing emails to technical writing, press releases, and website content. They’ll discuss your brand tone of voice and key messages you need to be included in the content and will prepare the first draft. Many copywriters offer 2-3 revisions so you can provide feedback and changes. After they’ve made the updates, you’ll receive a final version that’s exactly what you need.

Content writing & articles

Quality content on your website and social media will provide value to your customers, build trust, and position your brand as an authority. Content creation can be time-consuming, but fortunately, you don’t have to create all your content yourself. Your content writer can help with blog articles, newsletters, social media posts and any other forms of writing that provide information (or even entertainment) to your customers. They may start with your written brief or transcription, or interview a source for a journalistic style article. Once your content writer has created a draft, you’ll get the chance to provide feedback and request changes before they produce the final version, ready for publishing.

CVs and selection criteria

Need a resume writer? Getting your resume written professionally will help you make a good first impression on recruiters and showcase your best skills to get you an interview. Your writer will discuss your work history and experience to write and format a CV and cover letter with all the most important information. Many freelance writers can also help with selection criteria services, and have industry experience so they know how these need to be written to get attention. It’s also a good idea to ask your writer to update your LinkedIn profile so it matches your job search communication and presents your best features to a prospective employer.

Academic writing

Need a formal report written for your organisation or help with a piece of academic writing? You can find an experienced academic writer to help. Most academic writers are either current uni students, postgrads, or even lecturers with exceptional writing skills and experience in these formats. Academic writing is usually heavy on research and the tone is more formal to convey credibility. Your academic writer can help you go through criteria to make sure your assignment is on-track, proofread to look for obvious issues with the structure and spelling/grammar, help with cleaning up your references, and other tasks to help improve your work.

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