Los Angeles, CA – 2nd September 2024 – Airtasker (ASX: ART), the global marketplace for local services, today announced strategic media partnerships with leading U.S. media giants including iHeartMedia (iHeart). These strategic alliances mark a significant milestone in Airtasker’s U.S. expansion, designed to accelerate growth and amplify brand recognition across the country.
Partnership with iHeartMedia: Airtasker USA has also partnered with iHeartMedia to harness its extensive audio advertising network. This collaboration will allow Airtasker to tap into iHeart’s broad reach across broadcast radio, digital platforms, and podcasts, connecting with a wide spectrum of American audiences.
These media partnerships build on Airtasker’s successful international growth strategy, which has driven significant success in Australia and the UK. In Australia, a similar media partnership with one of Australia’s most prominent media companies, Seven West Media, resulted in over 60% brand awareness and 20x revenue growth, with a 5x return on investment. The U.S. collaborations these strategic partners is poised to replicate this success.
“We’re excited to build on our global media partnership strategy by joining forces with two of America’s leading media companies—including iHeart —to scale Airtasker in the U.S.,” said Tim Fung, Founder & CEO of Airtasker. “With a mission to empower people to realize the full value of their skills, we believe the U.S. offers enormous opportunities, and we can’t wait to get started!”
iHeartMedia: America’s No. 1 audio company, offers Airtasker a platform to reach a broad and diverse audience through its vast network of 860 radio stations and dominance in the podcasting space. With 276 million monthly audio listeners across its stations, podcasts, and digital platforms, iHeart connects with 9 out of 10 Americans every month. This extensive reach, combined with iHeart’s ability to target specific demographics and interests, ensures that Airtasker can engage with potential customers nationwide, whether through local radio spots, popular podcasts, or targeted campaigns. This partnership will allow Airtasker to connect with millions of Americans in meaningful ways.
“We’re excited to partner with Airtasker and use iHeart’s vast reach to bring this proven model and service to listeners nationwide,” said Joe Robinson, President of Corporate Development and Ventures for iHeartMedia.
As Airtasker accelerates its U.S. growth through these strategic partnerships, it will enable more Americans to connect with local Taskers for help with everyday tasks. Whether it’s home repairs, pet care, or event planning, Airtasker’s community-driven platform is becoming increasingly vital as financial pressures rise. With over a quarter of U.S. adults lacking savings and nearly 60% feeling uneasy about their financial security, the demand for affordable and convenient services is growing. Airtasker not only helps people get things done but also enables others to realize the full potential of their skills, fostering a community where everyone can contribute and benefit.
About Airtasker
Airtasker Limited (ASX: ART) is Australia’s leading online marketplace for local services, connecting people and businesses who need work done with people who want to work. With a mission to empower people to realize the full value of their skills, Airtasker aims to have a positive impact on the future of work by creating truly flexible opportunities to work and earn income. Since launching in 2012, Airtasker has put more than $600 million into the pockets of workers (payments made after all fee revenue is deducted) and served more than 1.3 million unique paying customers across the world. For more information, visit: investor.airtasker.com.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services.
For further information, please contact:
Press Contact:
Adriana Lipsztein
adriana.lipsztein@airtasker
Investor Relations Contact:
www.investor.airtasker.com
investors@airtasker.com
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