Market Research - Survey

Posted by Sam K.



Due date
Friday, 11th Sep 2015
Hi, I need you to survey following questions to 4 people.
Estimated 15 minutes.

1. What do you do professionally?
2. Who researches insurance products and make decision to pay?
3. What insurance do you use?
4. Do you prefer monthly or annual insurance premium?
5. What is hardest part of finding insurance?
6. Do you think you are paying too much for current insurance?
7. Do you have issues with current insurance companies?
8. What are problems you have with your insurance companies?
9. Have you made any claim within 5 years?
10. What claims?
11. What would make you switch to a different insurance company? (e.g. cheaper price, feature)
12. Have you heard of P2P insurance where your peers such as friends or families insure each other? (Cheaper but peers may not like when you make small claims often)
13. Would you use P2P insurance?
14. Does P2P appeal to you?
15. Would you switch to a different insurance company if it was 25% cheaper?
16. Would you switch to a different insurance company if it was 50% cheaper?
17. If don't want to switch, why?
18. What would you do to improve insurance experience?
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Mathew M.
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