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Copywriter needed for SEO driven copy

Posted by Johni A.

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Remote

Due date
Wednesday, 30th Aug 2017
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Hi there
I have an online women's clothing store with 60 products and they need excellent, SEO driven product description.
50words per product.
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Aisha M.
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Hi there, I used to work as a copywriter for an online store, dstore and a search directory . I have professional experience, as well as industry qualifications, but most importantly, I buy all my clothing online! I am a regular shopper at many clothing stores so I have the advantage of knowing the ins and outs of many sites, their product descriptions & writing styles. I have increased my fee because I aim to spend a decent amount of time on the task rather than flit through it and take your money.
1 year ago

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Hi Johni, I ran an e-commerce business where I listed hundreds of products. I strongly recommend having a spreadsheet where you lost each item, give a brief description of what it is, list the title of the product, list SEO terms and the image name - this helps simplify the process
Johni I wouldn't use a spreadsheet, I would keep a separate document for each product. For example, each word document would have its own content. Each product has its own file. I hope this makes sense. A spreadsheet would be too vast, you want to be able to access each product file individually.
If you find a page on fb called 25 words or less, you can find examples of my product reviews that were 25 words long. I used to run this page years ago, my own writing. 50 word is perfect for product review.
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Aisha, what are the benefits of making a separate file for every single product? Why wouldn't you just have an overview document and then the website holds the full descriptions?

Johni, make sure you select someone with strong copy-writing experience who is SEO savvy. It's all very well shopping online, but unless the person comes from a digital marketing background - it's a waste of time. You need your products selling!
A client of mine is a jewellery designer, so I'm very familiar with creating product descriptions and even names for the collections.
Hi, will you be supplying the keywords or do you require keyword research and analysis, as well as copy?
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