Product photography includes everything all the steps involved from setting up your products and taking the photos to editing. Your photographer will bring their camera, tripod, lighting, and backdrop if they’re shooting onsite, or they’ll bring your products into their studio space. Common product photography services include:Flatlays for social media
Social media is all about the aesthetic and setting the scene for your product. Flatlays are a great way to highlight your product among similar products and create an interesting, engaging story. Usually, you’ll need to provide all the items you want in your photos and your product photographer will do the rest! But they can help with advice on items with suitable textures, colours, and uses that you may want to include. They’ll lay out your product on a flat surface under bright lighting before positioning the camera directly above your product. They’ll experiment with lighting and angles, and capture a range of photos before editing the ones that work best. Edits will usually involve cropping to a square (for Instagram), adjusting the levels, and applying a filter.Studio product photography
If you want your product to stand out on it’s own, studio product photography is the perfect choice. Your product photographer will pick up your product or have it shipped to their studio where their bright lights, backdrops, and equipment are set up and ready to go. They’ll offer a white or black background, but may also have a green screen and other colour/texture options. Studio product photography also includes editing your photos so they’re ready to be used in your catalogues, ad campaigns, social media posts, and ecommerce site.Product modelling and photography
With a real person modelling your product in the photos, you’ll be able to tell a story about how the products can be used and who likes to use them. Your product photographer can either photograph you with your products or recommend a model from their existing contact list. Product modelling involves shooting your product with a person in the image, while keeping your product as the key focus. This is a popular option for clothing and accessories, but other lifestyle products like makeup, skincare, and home decor are often shot with models.