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Need to book a fashion photography expert to capture your products and brand? Fashion photography is about translating a story visually and applying your creative style to that idea. Clothes, makeup, accessories, and location create the mood for the story, but it’s the person taking the photos who has to apply their creative flair to bring everything together. A talented clothing and fashion photography professional will take incredible photos of your products and deliver fully edited photos, ready to be used on your website, socials, and in your ad campaigns.
Find the best and most affordable fashion photography services on Airtasker. Through our transparent feedback system, you’ll find the tasker with the equipment, experience, and skills to fit your latest fashion project.
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A fashion photoshoot is different to other types of photoshoots in that it takes a collaborative effort to pull off. The person with the camera is responsible for making sure that the photos come to life, while showing off all the best qualities of the garments that the model is wearing. Here’s what you can generally expect from a standard fashion photoshoot:
Your fashion photography professional will first request a brief to help them understand your vision and prepare ahead of time. They may also provide some input to contribute to the idea or concept, based on their experience from previous shoots. They’ll ask you about the products, location, mood, lighting, aesthetic, styling, model(s), hair, and make-up.
After the brief is done, your fashion photography expert may work with you to create a mood board. Pinterest is a popular place to create mood boards, by using a shared secret board, where you can add visual references to accompany the brief. You can both use the mood board to share creative ideas, examples, and poses that you’ll be able to use as a reference later on.
Depending on the shoot location and time of day (sunrise, noon, dusk, or night), your photography professional may decide to bring some specialised equipment along. This may include one or two DSLR camera bodies, zoom lens, wide angle lens, telephoto zoom lens, speedlites with batteries, reflectors, tripods, camera batteries, chargers, and memory cards.
Next, they’ll work with your team of makeup artists, stylists, and models at the shoot location. Your fashion photography professional will first set up their equipment onsite, choosing their camera and lens, while the models get ready with makeup and clothes. Once everyone is ready to begin the shoot, they’ll work with the brief and moodboard, taking as many photos as needed until they have the perfect shots. Fashion photoshoots typically take a few hours, but this will depend on the location, type of photos, and how many outfits you need photographed.
Once all the photos have been taken, each photo is edited and polished. Bad shots will be removed and the good shots are put together into a gallery. To edit the photos, your fashion photography expert may adjust the RGB ratios, contrast, colour saturation, focus, and other minor details. They may also add a filter to keep all the photos looking consistent (popular for Instagram feed photos). The photo editing process may take a few days, but by the time they’re done, you’ll have a collection of images you can use to promote your clothing line or accessories on social media, your website, and any other marketing materials.