Food photography is usually booked for marketing promotions, whether social media, menus, or advertising campaigns. But in some cases, photos of food may be used as content for blogs, magazines, or books. Here are some of the most common food photography services and what you can expect from each:
Cafe & restaurants photography
Restaurant and cafe photography involves working with a chef or an in-house cook to prepare meals and snacks from the menu and photograph them. Your photography professional will usually bring an assortment of backdrops, plates, cutlery, and accessories to style the shot. They’ll take photos up close, focusing on the details and ingredients in the meal. They may also take some wider angle shots, capturing the table setting, restaurant or cafe surroundings, and even the behind-the-counter staff to help tell your story.
Food photography & styling
Food photography and styling is a popular service for retailers, wholesalers, cafes, magazines, recipe books, and bloggers. Your photographer will spend extra time and effort styling your food before taking any photos. They’ll use textures, contrast colours, and movement to tell a story about your food and make sure it looks as delicious and interesting as possible.
Instagram worthy food photography
One type of photography that’s become increasingly popular for bloggers and businesses is Instagram content. These days, more brands are seeing the value in professional photography, over amateur smartphone photography. Your photography professional will make sure they’re familiar with your brand’s style and Instagram feed if you have a set aesthetic. They’ll create a series of shots that work for the platform, including flat lays, angled shots, and behind-the-scenes shots of your cooking process. They’ll edit the photos after the shoot, crop them to square (or portrait if for Instagram stories), adjust the levels, and use a filter to help your photos work well together in the feed.