![\"Gardening](\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2018\/06\/24064800\/Gardening-infographic.png\")
<\/a><\/div>\nGardening and Millennial Chic<\/h2>\n
But it\u2019s not just the elite set that has been seduced by shrubbery in recent years. Trend-watchers say that more and more millennials are bringing the outdoors indoors and there has been a significant rise<\/a> in purchases of edible plants due to the pandemic<\/p>\n According to the Royal Horticultural Society,<\/a> 2020 has seen unprecedented growth in gardening, with over 3.5 million taking up gardening for the first time. Moving across the pond, US Gardening research<\/a> found that younger households enjoying gardening are at an all-time high with 16 – 25 million new gardeners, many under the age of 35.<\/p>\n So, who are the new breed of British gardeners?<\/p>\n The Late Bloomers<\/strong> – Eager gardeners in their 30s and 40s. As these individuals have grown older, they have become increasingly keen to garden, however, they lack confidence.<\/p>\n The Millennial Gardener<\/strong> – Born between the early 1980s and 2000s, this trendy crowd have discovered gardening via the Internet. The concept of gardening fits right into many millennials’ obsession with self-improvement and wellness and gives their social credibility a nice boost as well.<\/p>\n The Eco-Gardeners<\/strong> – These gardeners are looking for a more sustainable way to garden, with greater consideration for the environment and wildlife.<\/p>\n The Entertainers<\/strong> – This group has the desire to turn their garden into an entertainment area, causing a boost in sales across garden furniture sets, outdoor lighting, and barbecues.<\/p>\n Thanks to the wonders of social media, green-thumbed millennials are turned on by the latest in gardening trends, with houseplants being one of the most popular options. Why? Because they\u2019re low-key, low maintenance and can give you some serious social cred.<\/p>\n Indoor plants, in general, account for over 20 million searches<\/a> on Instagram and have skyrocketed in Google<\/a> searches between 2015 and 2020. Cactuses are predicted rise in popularity in 2021 with the Fishbone Cactus seeing a 2,280% increase in Google searches and the Bunny Ear Cactus seeing a 1,985% increase.<\/p>\n According to a recent survey by The Student Room<\/a>, millennials aged between 14 and 24 years old enjoyed gardening as a hobby, although only 7% admitted to considering horticulture as a career path.<\/p>\n While gardening is sure to become more and more popular amongst millennials, Airtasker research has shown that it is also one of the largest tasks that people are willing to outsource. Why? Because, while potting plants may be hot, certain aspects of gardening like mowing the lawn<\/a> or pulling out weeds<\/a> are far from sexy. Additionally, we found that 30% of people simply do not have the skills or tools to garden confidently.<\/p>\n \u00a0<\/strong>There are a few key factors driving the gardening trend among young consumers today.<\/p>\n Responsibility:<\/strong> Nurturing a living thing \u2013 even one as simple as a houseplant \u2013 is quintessential \u2018adulting\u2019. Becoming a \u2018plant parent\u2019 is an interesting and low-stakes responsibility that can get your peers talking.<\/p>\n Wellness:<\/strong> Gardening fits right into today\u2019s self-care movement by supporting physical and emotional wellness while it can also transform small, unappealing living spaces into havens of tranquillity.\u00a0 Growing your own herbs, fruits and vegetables also works with today\u2019s foodie culture and a growing keenness to live and eat well.<\/p>\n Social cred:<\/strong> When you create something beautiful, you naturally want to share it, and millennials are sharers extraordinaire. Some enjoy posting casual snaps of their favourite houseplants, while others dedicate entire online accounts to their most \u2018Instagrammable\u2019 cultivations. \u2018Plant porn\u2019 has even dethroned \u2018food porn\u2019 as interest in garden-related content online<\/a> continues to surge.<\/p>\n As interest in gardening<\/a> has been soaring, each year we see some interesting trends emerging, and this year is no different. Here\u2019s what\u2019s making the hit-list for 2021:<\/p>\n Bringing outdoors in:<\/strong> With most of us increasing the time we spend indoors, the benefits of plants<\/a> to mental health have never been more relevant with 42% of people noticing an improvement in their mood. \u2018Nano-gardening\u2019 is a great way to bring the benefits of the outdoors in.<\/p>\n Beautiful balconies:<\/strong> Balcony gardening<\/a> has become hugely popular for those lucky enough to rent an apartment with decent balcony space. Gardeners are experimenting with fragrant herbs, shady jungle plants, and even grasses.<\/p>\n Green, green, and more green:<\/strong> A UK-published Garden Trends Report<\/a> states that the millennial gardener loves greenery and there will be a continued rise in demand for foliage houseplants in the coming year.<\/p>\n The report also revealed the following key statistics:<\/p>\nThe \u2018Age\u2019 of Gardening<\/h2>\n
What\u2019s Hot?<\/strong><\/h2>\n
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What\u2019s Not?<\/h2>\n
Why Are Young Consumers Getting Their Green On?<\/h2>\n
Top Trends for the New Green Generation<\/h2>\n