{"id":44777,"date":"2023-11-03T11:00:01","date_gmt":"2023-11-03T00:00:01","guid":{"rendered":"\/\/www.airtasker.com\/blog\/?p=44777"},"modified":"2024-03-22T15:38:49","modified_gmt":"2024-03-22T04:38:49","slug":"tips-to-run-brick-and-mortar-store","status":"publish","type":"post","link":"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/","title":{"rendered":"6 Tips to run your brick-and-mortar store in Australia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Australia\u2019s brick-and-mortar retail industry is not just surviving but thriving. Total retail turnover in Australia <\/span><a href=\"https:\/\/www.abs.gov.au\/statistics\/industry\/retail-and-wholesale-trade\/retail-trade-australia\/latest-release\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">surpassed 35 million dollars<\/span><\/a><span style=\"font-weight: 400;\">, a 10 million jump from 2022. In a world seemingly dominated by online shopping, physical stores are doing well! However, the challenge of keeping a brick-and-mortar store afloat is still present.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re undoubtedly aware of your hurdles if you\u2019re a brick-and-mortar retailer in Australia. But here\u2019s the good news: you can employ many strategies to survive and thrive in this competitive landscape. Read on for tips to attract customers and keep them returning for more.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a306ddddc226\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a306ddddc226\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#1_Putting_the_focus_on_customer_service\" title=\"1. Putting the focus on customer service\">1. Putting the focus on customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#2_Taking_a_big_data-driven_approach\" title=\"2. Taking a big data-driven approach\">2. Taking a big data-driven approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#3_Move_beyond_the_traditional_with_new_experiences\" title=\"3. Move beyond the traditional with new experiences\">3. Move beyond the traditional with new experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#4_Embracing_multi-channel_selling\" title=\"4. Embracing multi-channel selling\">4. Embracing multi-channel selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#5_Social_media_marketing_can_be_a_game-changer\" title=\"5. Social media marketing can be a game-changer\u00a0\">5. Social media marketing can be a game-changer\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#6_The_impact_of_supporting_local_events\" title=\"6. The impact of supporting local events\">6. The impact of supporting local events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.airtasker.com\/blog\/tips-to-run-brick-and-mortar-store\/#Want_to_boost_the_performance_of_your_brick-and-mortar_store_A_Tasker_can_help\" title=\"Want to boost the performance of your brick-and-mortar store? A Tasker can help!\">Want to boost the performance of your brick-and-mortar store? A Tasker can help!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Putting_the_focus_on_customer_service\"><\/span><span style=\"font-weight: 400;\">1. Putting the focus on customer service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44782\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/customer-service.jpg\" alt=\"Receptionist woman showing rates of their services to female client at reception\" width=\"1330\" height=\"789\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/customer-service.jpg 1330w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/customer-service-1200x712.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/customer-service-150x89.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/customer-service-768x456.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><a href=\"https:\/\/www.123formbuilder.com\/blog\/customer-service-statistics#:~:text=81%25%20of%20customers%20say%20that,due%20to%20good%20customer%20service\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">81% of people claim<\/span><\/a><span style=\"font-weight: 400;\"> good customer service decides whether or not they make another purchase. Top-notch customer service is like having a secret ingredient for your business success recipe. After all, when you walk into a store, and the staff welcomes you with a genuine smile, doesn\u2019t it make your day a touch brighter?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excellent customer service is making people feel valued, heard, and appreciated. When you go the extra mile for your customers, you create an experience that is hard to replicate online. And guess what? People remember experiences. They return, recommend your store to others, and become loyal supporters.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Taking_a_big_data-driven_approach\"><\/span><span style=\"font-weight: 400;\">2. Taking a big data-driven approach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44781\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215844\/business-data.jpg\" alt=\"An analyst uses a computer and dashboard for data business analysis\" width=\"1254\" height=\"836\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215844\/business-data.jpg 1254w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215844\/business-data-1200x800.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215844\/business-data-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215844\/business-data-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Data is the gold mine that can transform ordinary shopping experiences into extraordinary ones. Store owners can leverage data analytics to understand customer behaviour patterns. You can tailor your offerings, promotions, and services to individual customers by analysing purchase history, preferences, and demographics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Aldo, one of Canada\u2019s biggest retailers, <\/span><a href=\"https:\/\/data-flair.training\/blogs\/big-data-applications\/#:~:text=Aldo%2C%20one%20of,of%20their%20system.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">developed a service-oriented data architecture<\/span><\/a><span style=\"font-weight: 400;\"> to analyse customer data and ensure a seamless experience and stress-free working of their system during the massive Black Friday sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying touch points in your customer\u2019s buying journey and getting data from that can help you do something similar, even on a smaller scale.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Move_beyond_the_traditional_with_new_experiences\"><\/span><span style=\"font-weight: 400;\">3. Move beyond the traditional with new experiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44787\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215840\/yoga-class.jpg\" alt=\"Women doing yoga in a studio\" width=\"1254\" height=\"836\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215840\/yoga-class.jpg 1254w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215840\/yoga-class-1200x800.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215840\/yoga-class-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215840\/yoga-class-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Brick-and-mortar retailers face the challenge of reinventing themselves. Some have seen success by transforming their stores into hubs of personalised and engaging experiences that go beyond simply selling their products.<\/span><\/p>\n<p><a href=\"https:\/\/www.placer.ai\/blog\/nike-lululemon-update-strong-performance-amid-expansion-plans\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to a recent report<\/span><\/a><span style=\"font-weight: 400;\">, foot traffic at Lululemon and Nike stores surged by over 11% and 6%, respectively. Meanwhile, other sporting apparel stores saw an 8% drop. How did they achieve this? Lululemon operated as a yoga and design studio, offering in-store classes. At the same time, Nike created the House of Innovation program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By curating immersive experiences within your store, you attract foot traffic and create buzz, becoming a community hub. Set up demo stations where customers can experience the latest products firsthand or partner with local artisans or food vendors to create mini-markets within the store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Embracing_multi-channel_selling\"><\/span><span style=\"font-weight: 400;\">4. Embracing multi-channel selling<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44784\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215842\/multi-channel-selling.jpg\" alt=\"Woman using her cellphone outside while shopping in the city\" width=\"1283\" height=\"817\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215842\/multi-channel-selling.jpg 1283w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215842\/multi-channel-selling-1200x764.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215842\/multi-channel-selling-150x96.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215842\/multi-channel-selling-768x489.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consumers expect seamless interactions across various platforms, and retailers must adapt by diversifying their presence across multiple channels. For apparel sales in Australia, <\/span><a href=\"https:\/\/www.mckinsey.com\/au\/our-insights\/emerging-cautiously-australian-consumers-in-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reports indicate<\/span><\/a><span style=\"font-weight: 400;\"> that 41% of shoppers research and purchase only in stores, 36% use omnichannel, and 23% shop exclusively online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the significant advantages of multi-channel selling is the ability to offer a cohesive and enhanced customer experience. Customers can browse products online, read reviews, and make an informed decision, only to pick up the product in-store later. Alternatively, they explore items in-store and order home delivery through the retailer\u2019s app. This seamless transition between online and offline channels gives customers the desired flexibility, enhancing their overall satisfaction.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Social_media_marketing_can_be_a_game-changer\"><\/span><span style=\"font-weight: 400;\">5. Social media marketing can be a game-changer\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44786\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215841\/social-media-strategy.jpg\" alt=\"Woman using social media app on her phone\" width=\"1254\" height=\"836\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215841\/social-media-strategy.jpg 1254w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215841\/social-media-strategy-1200x800.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215841\/social-media-strategy-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215841\/social-media-strategy-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Like it or not, social media is something you need to devote some time to if you want your retail store to succeed. Social media platforms provide retail stores with an extensive global reach, enabling them to showcase their products, unique selling points, and brand personality to a vast audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also can precisely target the ideal audience based on demographics, interests, and online behaviours, with promotional content and strategic advertising campaigns tailored to your audience. It\u2019s a good thing <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t have to drain your schedule since you can outsource the position, allowing you to remain focused on other things.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_The_impact_of_supporting_local_events\"><\/span><span style=\"font-weight: 400;\">6. The impact of supporting local events<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44783\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/local-sports-event.jpg\" alt=\"Happy female players celebrating a goal during soccer match\" width=\"1254\" height=\"836\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/local-sports-event.jpg 1254w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/local-sports-event-1200x800.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/local-sports-event-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215843\/local-sports-event-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.smartcompany.com.au\/marketing\/advertising\/small-business-supporting-local-sports-teams-is-it-a-do-or-don-t-for-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Peter Strong<\/span><\/a><span style=\"font-weight: 400;\">, Executive Director of the Council of Small Business of Australia, small businesses engaging in community involvement is a good \u201cway to boost awareness of their brand, particularly in country areas and smaller local communities.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail stores can make a difference by actively supporting local events and initiatives like festivals, charity events, sports clubs, or cultural celebrations. This symbiotic relationship doesn\u2019t just benefit the community; it fosters growth, loyalty, and a sense of shared purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong community bonds translate into customer loyalty, as people are more likely to support businesses that actively contribute to the well-being of their local area.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Want_to_boost_the_performance_of_your_brick-and-mortar_store_A_Tasker_can_help\"><\/span><span style=\"font-weight: 400;\">Want to boost the performance of your brick-and-mortar store? A Tasker can help!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the above small business tips can help you run a successful brick-and-mortar store, store owners often juggle many tasks. How can adding more into the mix even be possible!? The burden of these responsibilities can be lightened, allowing entrepreneurs to focus on what truly matters \u2013 growing their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many skilled professionals can assist you with everything from <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/market-research\/\"><span style=\"font-weight: 400;\">market research<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.airtasker.com\/accounting\/\"><span style=\"font-weight: 400;\">accounting<\/span><\/a><span style=\"font-weight: 400;\">, providing the expertise and support you need. By delegating tasks to capable Taskers, you can free up your time and energy to concentrate on the strategic small business hacks listed above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expand your team and lighten the load by <\/span><a href=\"https:\/\/www.airtasker.com\/tasks\/\"><span style=\"font-weight: 400;\">posting a task<\/span><\/a><span style=\"font-weight: 400;\"> on Airtasker today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a successful small business in Australia is possible with these tips!<\/p>\n","protected":false},"author":2,"featured_media":44785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[3467],"language":["en-AU"],"class_list":["post-44777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips to run your brick-and-mortar store in Australia - Airtasker Blog<\/title>\n<meta name=\"description\" content=\"Despite the popularity of online shopping, there is still a place for brick-and-mortar stores in Australia. 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