{"id":44753,"date":"2023-10-10T13:05:32","date_gmt":"2023-10-10T02:05:32","guid":{"rendered":"\/\/www.airtasker.com\/blog\/?p=44753"},"modified":"2024-03-22T15:47:35","modified_gmt":"2024-03-22T04:47:35","slug":"small-business-digital-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/","title":{"rendered":"8 Digital marketing tips for your small business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Everything counts when you have a small biz\u2014each visit, dollar earned, view, comment, like, share, and mention puts you closer to reaching your goals. And to accomplish them, having an offline and digital presence is vital to raising awareness. Traditional marketing creates authentic, in-person experiences that support your online marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, though, it\u2019s all about reaching the digital natives! Don\u2019t know where to start? Master these <\/span><span style=\"font-weight: 400;\">small business marketing tips<\/span><span style=\"font-weight: 400;\">, and you can soon promote your SME more effectively and efficiently than before!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e53c3707b86\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e53c3707b86\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#1_Get_to_know_your_audience\" title=\"1. Get to know your audience\">1. Get to know your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#2_Dont_sleep_on_nano_influencers\" title=\"2. Don\u2019t sleep on nano influencers\">2. Don\u2019t sleep on nano influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#3_Take_advantage_of_short-form_content\" title=\"3. Take advantage of short-form content\">3. Take advantage of short-form content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#4_Partner_up_with_local_businesses\" title=\"4. Partner up with local businesses\">4. Partner up with local businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#5_Be_strategic_with_advertising\" title=\"5. Be strategic with advertising\u00a0\">5. Be strategic with advertising\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#6_Jump_on_trends_but_do_it_fast\" title=\"6. Jump on trends, but do it fast\">6. Jump on trends, but do it fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#7_Invest_in_optimising_your_website\" title=\"7. Invest in optimising your website\">7. Invest in optimising your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#8_Increase_brand_retention_with_e-newsletters\" title=\"8. Increase brand retention with e-newsletters\">8. Increase brand retention with e-newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.airtasker.com\/blog\/small-business-digital-marketing-tips\/#Increase_your_business_following_by_hiring_a_Tasker\" title=\"Increase your business\u2019 following by hiring a Tasker!\">Increase your business\u2019 following by hiring a Tasker!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Get_to_know_your_audience\"><\/span><span style=\"font-weight: 400;\">1. Get to know your audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44763\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215851\/audience-data-trends.jpg\" alt=\"audience analytics displayed on a laptop\" width=\"1200\" height=\"854\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215851\/audience-data-trends.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215851\/audience-data-trends-150x107.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215851\/audience-data-trends-768x547.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Data is king in business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does your target customer do every day? Do they work 38 hours a week? What are their interests and hobbies?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surveys, focus groups, and other forms of <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/market-research\/\"><span style=\"font-weight: 400;\">market research<\/span><\/a><span style=\"font-weight: 400;\"> go a long way in helping you gain potential clients and customers! You can learn their pain points (and how your business can solve them), the content they consume, their favourite social media platform (Facebook? Reddit?), how your competitors present themselves, and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Dont_sleep_on_nano_influencers\"><\/span><span style=\"font-weight: 400;\">2. Don\u2019t sleep on nano influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44768\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/nano-influence-profile.jpg\" alt=\"a nano influencer's Instagram profile\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/nano-influence-profile.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/nano-influence-profile-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/nano-influence-profile-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nano influencers are regular social media users with between 100 and 10,000 followers. Their community is mainly made up of friends and family\u2014which is good because <\/span><a href=\"https:\/\/review42.com\/resources\/word-of-mouth-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">92% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> trust recommendations from their friends!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nanos are the best people for WOM (word of mouth) marketing as they don\u2019t regularly post #sponcon. Their posts are authentic and genuine, and their rates are more affordable, so you can hire more than one person.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Take_advantage_of_short-form_content\"><\/span><span style=\"font-weight: 400;\">3. Take advantage of short-form content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44769\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/short-form-video.jpg\" alt=\"freeze frame of short-form video content playing on a smartphone\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/short-form-video.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/short-form-video-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/short-form-video-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Short-form videos (between 20 seconds to 2 minutes) are the go-to way of watching, well, just about anything\u2014<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-video-consumption-is-changing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">75% of viewers<\/span><\/a><span style=\"font-weight: 400;\"> watch on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new, fast-paced, and less formal approach to video-making is easier for you and your team to produce. You can hire a savvy <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> manager to shoot content in bulk instead of an entire video production team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All your videos should have good hooks and catchy music to keep audiences engaged!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Partner_up_with_local_businesses\"><\/span><span style=\"font-weight: 400;\">4. Partner up with local businesses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44764\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/business-partnership.jpg\" alt=\"female professional giving a high five to her colleague in conference room\" width=\"1200\" height=\"704\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/business-partnership.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/business-partnership-150x88.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/business-partnership-768x451.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging another business\u2019s popularity is a great <\/span><span style=\"font-weight: 400;\">marketing tip for your small <\/span><span style=\"font-weight: 400;\">business. It increases exposure for both companies and lets you tap each other\u2019s market!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to find an SME in a similar field that complements your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you just opened a cafe. Maybe you can partner with a coffee bean supplier with a following. That way, you can exclusively create drinks made from their beans!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Be_strategic_with_advertising\"><\/span><span style=\"font-weight: 400;\">5. Be strategic with advertising\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44770\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/social-advertising.jpg\" alt=\"social media advertising insights displayed on a smartphone\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/social-advertising.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/social-advertising-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215848\/social-advertising-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are several strategies in digital advertising, and the most common goal for SMEs is driving people to visit their page. Since advertising requires spending, make sure the post you boost captures the essence of your business to hook audiences in and make them click!<\/span><\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/10-small-business-marketing-strategies-that-actually-work\/414273\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Christian Niwachukwu<\/span><\/a><span style=\"font-weight: 400;\"> says, \u201cads that target specific demographics\u2026may be a better marketing idea than using direct mail efforts\u201d. While this is true, boosting ads is not an exact science.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid putting all your budget into one advertising campaign and try different tactics to see which will perform best.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Jump_on_trends_but_do_it_fast\"><\/span><span style=\"font-weight: 400;\">6. Jump on trends, but do it fast<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44767\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215849\/group-of-friends-viral-trend.jpg\" alt=\"Three happy friends watching a viral video trend on a smartphone\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215849\/group-of-friends-viral-trend.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215849\/group-of-friends-viral-trend-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215849\/group-of-friends-viral-trend-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Being in tune with what\u2019s happening online is, according to <\/span><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/9-ways-to-grow-your-small-business-through-social-media\/439805\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Murali Nethi<\/span><\/a><span style=\"font-weight: 400;\">, one of the best things you can do for your small business. Especially since social media trends come and go in the blink of an eye!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a 2016 song gaining newfound popularity in 2023 or everyone uploading videos about their \u201c<\/span><a href=\"https:\/\/www.forbes.com\/sites\/danidiplacido\/2023\/09\/21\/tiktoks-roman-empire-meme-explained\/?sh=12257f95765b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Roman empire<\/span><\/a><span style=\"font-weight: 400;\">,\u201d there\u2019s no specific reason why these trends go viral. But applying them to your content can push your business into more people\u2019s For You pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This week\u2019s Roman empire could be something different tomorrow or next week. So, keep your digital strategies agile to reap the benefits of using trendy memes or music!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Invest_in_optimising_your_website\"><\/span><span style=\"font-weight: 400;\">7. Invest in optimising your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44771\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215847\/website-optimisation.jpg\" alt=\"two monitors on a work desk\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215847\/website-optimisation.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215847\/website-optimisation-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215847\/website-optimisation-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Search engines don\u2019t just look at content to determine your rank. Make sure your website is optimised for mobile, easy to navigate, and that each page loads fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find an expert <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/seo\/\"><span style=\"font-weight: 400;\">SEO specialist<\/span><\/a><span style=\"font-weight: 400;\"> to audit your site and help you apply the best SEO practices! The investment will be worth it!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Increase_brand_retention_with_e-newsletters\"><\/span><span style=\"font-weight: 400;\">8. Increase brand retention with e-newsletters<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44765\" src=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/email-newsletters.jpg\" alt=\"close up shot of gmail on a web browser\" width=\"1200\" height=\"800\" srcset=\"https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/email-newsletters.jpg 1200w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/email-newsletters-150x100.jpg 150w, https:\/\/airtasker-seo-wordpress-blog-assets-prod.s3.ap-southeast-2.amazonaws.com\/blog\/wp-content\/uploads\/2023\/10\/23215850\/email-newsletters-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media is only one aspect of <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">. Emails are part of the family! Whether you want to send cold emails or utilise drip campaigns\u2014sending scheduled emails to engage with leads\u2014newsletters are a great way to connect with customers and market your SME.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increase_your_business_following_by_hiring_a_Tasker\"><\/span><span style=\"font-weight: 400;\">Increase your business\u2019 following by hiring a Tasker!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you excited to build your company\u2019s digital presence? Don\u2019t forget to follow the tips mentioned above. You can do a lot with your online marketing efforts, but y<\/span><span style=\"font-weight: 400;\">ou don\u2019t have to do all these alone! Many Taskers can help and support you, from <\/span><a href=\"https:\/\/www.airtasker.com\/au\/services\/graphic-design\/\"><span style=\"font-weight: 400;\">graphic design<\/span><\/a><span style=\"font-weight: 400;\"> to copywriting and any marketing task you can throw at them.\u00a0<\/span><\/p>\n<p><em><strong>Hop on Airtasker today to find the perfect specialist to help you with all your digital marketing needs!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach more customers with these tips!<\/p>\n","protected":false},"author":2,"featured_media":44761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[3467],"language":["en-AU"],"class_list":["post-44753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Digital marketing tips for your small business - Airtasker Blog<\/title>\n<meta name=\"description\" content=\"Looking for digital marketing tips for your small business in Australia? 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